Sue created and directs DEI's Mail Production Collaborative, which provides direct response consulting and production services to public radio stations. Using Sue's successfully tested copy and innovative production techniques, the Collaborative has expanded rapidly and now works with more than 70 stations nationwide. She directs the annual mail programs for many stations, as well as individual stations' acquisition, lapsed, and additional gift fundraising appeals.
Sue has spent more than 30 years in public broadcasting, raising hundreds of millions of dollars. As Senior Vice President for Individual Giving, she built an award-winning fundraising program at WETA. She directed all aspects of TV and radio direct response programs for membership and major giving. While at WETA, her team also managed the acquisition and add-gift mail programs for other public broadcasting stations.
She has also worked at PBS, creating and developing many new fundraising tools and services for stations nationwide, including the PBS Membership Academy. In addition, she has worked at agencies directing membership programs for public broadcasting stations and other national nonprofits.