Corporate Support

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PMDMC 2010 Presentation: Selling Without Numbers
Presenters: Bryan Earl - Development Director, Utah Public Radio/Logan, UT Gordon Bayliss - Vice President, Sales & Marketing, WNED/Buffalo, NY Many public radio stations are located in markets where Arbitron ratings or local qualitative data are simply unavailable. Sound like your situation? Don't despair. Come learn how to effectively present the public radio value proposition even without access to this information. Skill Level: Basic/Intermediate Download the PowerPoint slides from this presentation at the right
PMDMC 2011: Session 10. Beyond the Halo Effect: Does Underwriting Sell Product & Influence Consumer Behavior?
Download slides and/or handouts for this session at the right. Presenters: Corey Lewis -- Station Manager, WBUR / Boston, MA Description:

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