DEI is pleased to offer outsourcing services in acquisition, additional gift, and lapsed direct mail. Details are below.
Acquisition Mail Production Collaborative
Additional Gift/Lapsed Mail Production Collaborative: Calendar Year-End Sign-Up Deadline is August 31!
Acquisition Mail Production Collaborative
Adding new members to your files has never been easier or more successful. The 3MG acquisition package has generated superior results at stations across the country. You give the order, we do the work!
Service
DEI is making Acquisition Mail PRODUCTION available to all DEI member-stations. To participate you must:
- submit your Acquisition List Co-Op participation form by the deadline in order to get list counts for the upcoming approved mail dates through the production collaboration.
- enter DEI Mail Production Collaborative as your mail production "vendor" with Sue Richmond's contact information.
- sign separate letter of agreement for mail production work.
Provide your house lists (active, lapsed and prospects) with instructions to mail or suppress.
On your behalf, DEI's Acquisition Mail Production Collaborative will:
- de-dupe files
- suppress active members and other names you select
- code lapsed and prospects for mailing
- print and mail the package using a "back to the station" reply envelope
Cost
$240 per 1,000 plus the cost you have already incurred for list acquisition and the actual cost for the non-profit bulk mail postage used.
Availability
Open to all DEI member stations.
Benefits
Direct mail-acquired members are the best quality new donors any of us have. And the 3MG Acquisition Mail Production Program from DEI is reliable, affordable -- and, most of all, do-able.
Acknowledgment
The Direct Mail Production Collaborative was launched with funding by National Public Radio as part of their generous support of the Three Million Givers Initiative (3MG).
Contact
For additional details or answers to your questions, contact Sue Richmond, DEI 3MG Executive Director, by e-mail at s.richmondATatt.net or call 703-739-2874. In your e-mail, be sure to include your name, title, station, e-mail address and phone number where you can be reached.
Additional Gift/Lapsed Mail Production Collaborative -- Calendar YE Sign-Up Deadline is August 31!
Additional gift and lapsed member solicitation are part of the proven practice membership operation. Strengthen your program by mailing the right package to the right person at the right time!
Services
For Fiscal Year-End, Calendar Year-End and Pre-Drive Lapsed/Add Gift mailings, your station provides lapsed files and/or current member file segments selected for the add gift and lapsed solicitations, and DEI does all the work - letter prep and production, insertion, and mailing. Donors send proceeds directly to the station.
Cost
$240 per 1,000 for lapsed mailings, plus actual cost for the non-profit bulk mail postage used
$270 per 1,000 for additional gift mailings, plus actual cost for the non-profit bulk mail postage used
Availability/Deadline
Open to all DEI member stations with who register by announced deadlines. Next deadline: August 31, 2011 for Calendar Year-End.
Interested in Participating?
E-mail Sue Richmond with an indication of your interest in the project. She'll provide you with all the details necessary to join the collaborative.
Elements
The two-effort, calendar year-end additional gift and lapsed solicitation mailings will drop in November. Additional lapsed and add gift drops are scheduled prior to spring and fall pledge drives. Response mail/gifts go directly to the station.
Currently the Calendar Year-End service is available only to News/Information stations or mixed News/Music format stations. Collaborative opportunities for additional formats are in the research/planning phase.
Benefits
Current and lapsed members are the best source of additional dollars to your stations and can generate significant net revenue to support your mission - oftentimes 5 - 7 times the investment cost.
Background
The DEI Calendar Year-End Mail Collaborative is an element of the Three Million Givers (3MG) Initiative.
Contact
For details or questions, contact Sue Richmond, s.richmondATatt.net or 703-739-2874.