General Management

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Leadership for Philanthropy: Report & Insights from Year 1 (2009)
Funded through a CPB grant and launched in January 2009 with 20 stations participating, the Leadership for Philanthropy project is already seeing results.
I Never Asked to be a Fundraiser: The Changing Role of the Station Manager
There is no question that in today's economy there is an emerging need for Public Radio to seek out new sources of revenue. While the value of public radio as the source for news and information is being recognized - especially in relation to the economic crisis - financial support is, unfortunately, reflective of the reality of what's in everyone's pocketbook.
Volunteers: Ideas for "Care and Feeding"
Each of us utilizes volunteers in one way or another. Some of our stations are staffed almost entirely by volunteers.
The Progression of Giving
The Institute for Charitable Giving outlines the similarities and the differences between gift types and the methods appropriate for solicitation and recognition of the various gifts   ©1995 Institute for Charitable Giving     
Creating a Major Giving Board
And Managing It for Success by Jim Lewis, CFRE, Lewis Kennedy Associates Introduction
Working with Volunteer Leadership
Whether it is board members, friends groups or development committees, most of us have had the opportunity to work with volunteers in raising major gifts. Volunteers can be an integral part of the development team. They can bring new ideas to your organization, reach out to your community, identify new prospects, ask for contributions and much more. If used effectively, they can really move your development efforts to the next level.
Audience 2010
Americans are listening less to public radio today than two years ago. Not coincidentally, their financial support of our industry shows signs of softening. New research provided by Radio Research Consortium addresses the trends and provides insights to reinvigorate the vitality and sustainability of our public radio service.
The Conversion of a Capital Campaign Fundraiser
by Lee Irving, WKSU Capital Campaign Volunteer Fundraiser   Until recently (for a 60-year-old, within two years qualifies as recently) I never considered myself to be a fund raiser. Quite the opposite; I'm one of those guys who is reluctant to ask for help.
Leadership for Philanthropy Project - Continuing on to Year 2
In September 2009, DEI's eReport published an article on project principles and some initial findings on the first six months of CPB's/DEI's Leadership for Philanthropy project. CPB has generously funded a second phase of the project which will give more stations an opportunity to benefit from initiating or improving upon their major gifts program. This article includes information on year 2 of the project, but first a report on year ones' substantive results!
High Impact Jobs for Board Members (that don't involve an ask)
Board members have great potential to use their passion for our programming on behalf of the station. However, many are reluctant to fundraise. That doesn't mean they can't open doors, connect friends, expand social networks and help us find new friends and donors - without having to make an ask.
Thinking Audience
Set the stage for audience growth at your station by taking the role of "listener."  Consultant Deb Blakeley and DEI's Marketing Advisor Israel Smith ask us to pay attention to the tangible and intangible aspects of the programming experience - from the listener perspective.
Major Gifts Fundraising: A GM's Perspective
By Al Bartholet, Executive Director and General Manager, WKSU-FM / Kent, OH   According to Doug Eichten, president of DEI, public radio general managers should hold the professional title of "Chief Executive Officer" or "President." As the CEO and/or president, a general manager establishes more of
Role of a CFO in a Healthy Non-Profit Organization
By Dale Emerson, Transformations Consulting Group   A public broadcasting station runs best when the people who are accountable for tracking the money have an equal say in the way the money is spent…and raised. How does your station add up? A CFO Should:
Turning News Priorities into Donor Investment Opportunities
A classic point of tension in major gift fundraising is that donors often want to restrict funds to feel a sense of ownership of a project, while CEOs prefer unrestricted revenue to maintain budget flexibility.  Joint licensee KPBS in San Diego has pioneered a way to give both philanthropic partners what they need or, as General Manager Tom Karlo puts it, “to link people’s passion to something we want to do.”  Jim Lewis, Lewis-Kennedy Associates, shares the compelling story of success.
Make THIS the Year You Commit to a Major Gifts Program
By Deb Turner, Executive Director, Leadership for Philanthropy Initiative and DEI Major and Planned Giving Advisor
DEI Advisory: Donor Disclosure Rules
What are the FCC, IRS, and CPB rules and regulations for disclosing anonymous gifts?  Download the pdf at right for an explanation by DEI's legal counsel, John Crigler of Garvey Schubert Barer. 
The Donor Conversation
By Deb Turner, Executive Director, Leadership for Philanthropy Project and DEI Major & Planned Giving Coordinator   The best piece of advice I ever got in the course of my fundraising career was this: “If you don’t want to see your comment in a newspaper headline (or blogosphere these days), don’t say it or write it.”  I found myself squirming in my chair and queasy as I watched the Ron Schiller video and sequence of news articles and commentary, as I’m sure did many a public radio devotee and developmen
Federal Funding / Fundraising Ethics Resources (Spring 2011)
In these turbulent times, DEI assists member stations with fundraising and management advisories, articles, and templates for key station policies.  We hope the following links will help you locate the resources you need quickly.  Each of these documents also appears individually in our Resource library and can be found using keyword or faceted search in the appropriate discipline area.  You must be signed in to see these resources (click on the green "Sign in" button at the top right of your screen).
The Conference Take Away – Preparing for the PMDMC
 By Gordon Bayliss, DEI Advisor and WNED’s Vice President of Sales and Marketing   “If I have a penny and you have a penny and we swap pennies, we both still have one penny.
Catching Up on the Buzz: Ten Takeaways from PMDMC 2011
One of the best parts of any industry conference is following “the buzz.”  It’s what makes attending a conference so different from any other kind of training or networking experience – and so uniquely valuable.  Here at DEI, we love seeing which of the PMDMC sessions “catch fire”:  you know, the ones with a standing-room-only crowd, the ones that run late because everyone wants to keep discussing, the ones that people talk about in the hallways for the whole rest of the conference. 

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