General Management

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The Conversion of a Capital Campaign Fundraiser
by Lee Irving, WKSU Capital Campaign Volunteer Fundraiser   Until recently (for a 60-year-old, within two years qualifies as recently) I never considered myself to be a fund raiser. Quite the opposite; I'm one of those guys who is reluctant to ask for help.
A Creative Major Gift Request: Staff Development
When facing a challenge , thinking "outside the box" and coming up with some "creative financing" can sometimes overcome seemingly insurmountable obstacles.
Major Gifts Fundraising: A GM's Perspective
By Al Bartholet, Executive Director and General Manager, WKSU-FM / Kent, OH   According to Doug Eichten, president of DEI, public radio general managers should hold the professional title of "Chief Executive Officer" or "President." As the CEO and/or president, a general manager establishes more of
Turning News Priorities into Donor Investment Opportunities
A classic point of tension in major gift fundraising is that donors often want to restrict funds to feel a sense of ownership of a project, while CEOs prefer unrestricted revenue to maintain budget flexibility.  Joint licensee KPBS in San Diego has pioneered a way to give both philanthropic partners what they need or, as General Manager Tom Karlo puts it, “to link people’s passion to something we want to do.”  Jim Lewis, Lewis-Kennedy Associates, shares the compelling story of success.
Federal Funding / Fundraising Ethics Resources (Spring 2011)
In these turbulent times, DEI assists member stations with fundraising and management advisories, articles, and templates for key station policies.  We hope the following links will help you locate the resources you need quickly.  Each of these documents also appears individually in our Resource library and can be found using keyword or faceted search in the appropriate discipline area.  You must be signed in to see these resources (click on the green "Sign in" button at the top right of your screen).
Tips for Managing Volunteers
Edited by Virginia Dambach from materials provided by Jim and Judy Buttorf, Tony Ford, Mark Schubb, and Suzanne White Public radio volunteers assist stations throughout the year in special events, pledge drives, and as volunteer board members and fundraisers, and sometimes as on-air talent. Many are a joy to work with. Some are a trial.

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