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Diversity Audience Development
By Israel Smith, IS Marketing and DEI Marketing Advisor
Marketing Case Study: KWMU's Trivia Night Provides Entertaining Event
Most stations share a common checklist for a strong event. The idea has to be appealing to a broad audience spectrum, the potential for revenue has to be significant, staff effort moderate, and if fun is involved, that's never a bad thing. DEI heard about some work St. Louis Public Radio | 90.7 KWMU was doing hosting an annual Trivia Night. Phil Donato, the station's Marketing, Events, & Outreach Manager gave us the lowdown.
DEI Marketing Case Study: KPLU Jazz and Blues Cruises
Summary: KPLU has hosted cruises on the Royal Argosy in Seattle's Elliot Bay for 15 years, featuring Jazz and Blues Brunches, and distinct jazz and blues cruises, with live music. KPLU typically hosts three cruises per season (more in past years) and averages 425-450 people per cruise. Tickets are $55 each (no member discounts). Each cruise nets approximately $15,000-$18,000.
Marketing Case Study: WETA's Format Change
by Israel Smith, IS Consulting and DEI Marketing Advisor   SUMMARY
Instrument Appeal Major KEDM Outreach Project
Paige Smith brought her flute. John Sutton brought his percussion set. Susan Allain brought a truckload. When DEI invited station staff to donate gently used instruments to help Tipitinas Foundation in their instrument drive, we hoped to generate interest. We did. But what we didn't expect was a major outreach effort on the part of member station KEDM that resulted in a truckload of instruments for New Orleans musicians, and a wealth of goodwill for the Monroe, LA station.
Non-Traditional Revenue (and Creative Marketing)
Office As Gallery From KTOO/Coast Alaska   Are your station's walls white?  Consider using them to build relationships with your artistic community!  Here's how member station KTOO does it.
Low Cost / No Cost Marketing Ideas
All stations, regardless of size, need to be recognized as community partners.Larger stations are able to do this by putting on music festivals, bringing in big names, and having special events. Most smaller stations simply don't have the staff or financial resources to do these types of activities.
Marketing Case Study: WFAE's Public Conversations Series
Editorially Focused Events That Engage the Community Interview by Israel Smith, DEI Marketing Advisor
WXPN DEI Mobile Giving Project Report
Introduction: Making donations via text message has been a long time coming to the United States.  European countries and Canadian non-profits have had nearly decade long abilities to engage with donors online not only to seek donations but also alert donors to events and actions they can take via SMS .

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