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The Basics of Email Marketing for Nonprofits: Using Email Communications to Build and Strengthen Constituent Relationships Online
While email becomes increasingly important for constituent communications, new challenges make it harder than ever to get your message through. People face an increasing barrage of legitimate email communications as well as spam. Getting emails delivered, opened and read - key to any online strategy - is tougher than ever due to spam filtering technology, which often mistakenly blocks legitimate email. And even when emails do get through spam filters, constituents with overloaded "inboxes" do their own filtering and decide which messages to read or delete, unopened.
2009 Arbitron Research on Public Radio Today
At the Fall 2009 NAB Arbitron released its latest studies on radio and public radio. Information in both reports -  Public Radio Today and Radio Today - can be useful when describing radio to funders or other constituencies not familiar with the industry. Public Radio Today is available for download at the right.
Ten Editorial Questions to Ask When Planning Your E-Newsletter
Ten Editorial Questions to Ask When Planning Your E-Newsletter   
Marketing HD Radio: Issues & Opportunities
by Israel Smith, IS Marketing , and DEI Marketing Advisor In March, 2006, as DEI's Marketing Advisor, I organized a conference call among Chief Marketing Officers to discuss the marketing of emerging HD Radio services. Participants on the call included:
Diversity Audience Development
By Israel Smith, IS Marketing and DEI Marketing Advisor
How Are Listeners Identifying Our Stations?
Call Letters, Frequency & more by Israel Smith, IS Marketing and DEI Marketing Advisor
Optimum Effective Scheduling (OES): A Primer
On-air promotion, like any kind of programming, has to be actively managed to be effective. Good promotion encourages people to keep listening, to tune in again later, while reinforcing their relationship with the station. The following, written by DEI's Marketing Advisor, Israel Smith, shares ideas, techniques, and insights on Optimum Effective Scheduling.   An OES Primer
Marketing Case Study: KWMU's Trivia Night Provides Entertaining Event
Most stations share a common checklist for a strong event. The idea has to be appealing to a broad audience spectrum, the potential for revenue has to be significant, staff effort moderate, and if fun is involved, that's never a bad thing. DEI heard about some work St. Louis Public Radio | 90.7 KWMU was doing hosting an annual Trivia Night. Phil Donato, the station's Marketing, Events, & Outreach Manager gave us the lowdown.
DEI Marketing Case Study: KPLU Jazz and Blues Cruises
Summary: KPLU has hosted cruises on the Royal Argosy in Seattle's Elliot Bay for 15 years, featuring Jazz and Blues Brunches, and distinct jazz and blues cruises, with live music. KPLU typically hosts three cruises per season (more in past years) and averages 425-450 people per cruise. Tickets are $55 each (no member discounts). Each cruise nets approximately $15,000-$18,000.
Marketing Case Study: WETA's Format Change
by Israel Smith, IS Consulting and DEI Marketing Advisor   SUMMARY
Positioning a Small Station in a Crowded Market: A Case Study
by Mary Motherwell, Marketing & Development Director, WEMU-FM / Ypsilanti, MI
2012 NPR Audience Profile
Use the most up-to-date data when you cite public radio audience figures, demographics and more.  Gain useful insights for your Membership appeals, Marketing strategy, Foundation proposals, and Underwriting sales prospecting! Find the 2012 NPR Profile on the NPR stations site.    
Useful Web Sites
Over the years, we have all found and been introduced to web sites that provide information, resources, or services that are appropriate for public radio. DEI doesn't endorse any of the sites or services, but we hope you find them useful. The descriptions of these sites have come directly from those who provide them or from the person who shared the web site information with us.
Managing Off-Air Promotion
By Sylvia Carson, Director of Development, KUT / Austin, TX   Before you set out to complete the "off-air" portion of your annual marketing plan, make sure you are using the same formula for success used for your "on-air" promotion. Work with your Program Director!
Experiential Marketing
by Cynthia Ferrence Kelley, Director of Marketing and Communications, WDUQ / Pittsburgh, PA   In attempting to define marketing we have the traditional and the experiential: Traditional
Instrument Appeal Major KEDM Outreach Project
Paige Smith brought her flute. John Sutton brought his percussion set. Susan Allain brought a truckload. When DEI invited station staff to donate gently used instruments to help Tipitinas Foundation in their instrument drive, we hoped to generate interest. We did. But what we didn't expect was a major outreach effort on the part of member station KEDM that resulted in a truckload of instruments for New Orleans musicians, and a wealth of goodwill for the Monroe, LA station.
Spam: Its Real and Perceived Impact
Do SPAM laws apply to your station? What do you need to do to make sure your e-mail communications aren't being caught in spam filters? Betsy Harman, DEI's OnLine Fundraising and e-Marketing Consultant, shares tips and techniques along with background and helpful links.
Non-Traditional Revenue (and Creative Marketing)
Office As Gallery From KTOO/Coast Alaska   Are your station's walls white?  Consider using them to build relationships with your artistic community!  Here's how member station KTOO does it.
Thinking Audience
Set the stage for audience growth at your station by taking the role of "listener."  Consultant Deb Blakeley and DEI's Marketing Advisor Israel Smith ask us to pay attention to the tangible and intangible aspects of the programming experience - from the listener perspective.
Low Cost / No Cost Marketing Ideas
All stations, regardless of size, need to be recognized as community partners.Larger stations are able to do this by putting on music festivals, bringing in big names, and having special events. Most smaller stations simply don't have the staff or financial resources to do these types of activities.

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