Marketing

DEI Webinar: The Great Baltimore Check-In

Presented by Steve Yasko, General Manager, WTMD 89.7 on February 21, 2012 Last year WTMD launched a city-wide community engagement campaign, the Great Baltimore Check-In. The station partnered with city magazine, Urbanite, and used Foursquare to drive "check-ins" at 89 of Baltimore's notable places. With promotion on both the station and in the magazine, the campaign was deemed a success with tons of buzz, over 1100 check-ins and new underwriting revenue. Come hear how they did it and the lessons learned along the way. Register Here to Access Playback

DEI Webinar: Mobile Giving Update

Presented by Sherri Mancini, Vice President of Development, Cincinnati Public Radio and Melanie Coulson, DEI Individual Giving Coordinator on March 6, 2012 Mobile giving is here to stay, but where to begin? What are the options that currently exist-and what does the future hold? We'll pull back the curtain a bit and get an update on the successful text-to-give program at Cincinnati Public Radio, and have an open discussion on what mobile payment technologies might hold for our futures as fundraisers. Register Here to Access Playback

DEI Webinar: Down to Brass Tacks - Budgeting and Evaluation for Marketing

Presented by Bridget Murphy, Marketing Manager, Minnesota Public Radio; Kristen Holgerson, Director, Marketing and Promotion, WBUR; and Constance Crawford, Director of Marketing and Public Relations, Capital Public Radio on October 25, 2011 One of the problems with marketing is that it can be hard to measure, and therefore hard to budget for (especially if you have to "sell" that budget to a skeptical senior manager). How do you know where best to put your resources? How do you evaluate the effectiveness of one marketing activity in comparison to another? Note: The information in this session was presented at the 2011 PMDMC. LINK: WBUR TV Spot LINK: WBUR Branding Spot (mp3 file) Register Here to Access Playback

DEI Webinar: Write a Fantastic On-Air Promo in 60 Seconds

Presented by Eric Nuzum, Acting VP of Programming, NPR on October 11, 2011 Promo writing isn’t hard once you focus on who you are talking to and what you need to tell them. This webinar (based on a PMDMC session that drew raves) will walk you through an exercise that’s regularly used by the staff of NPR programs like Morning Edition, Fresh Air, and All Things Considered to write great promos that help raise awareness (and listening) to programs on your station. The time it takes to write these stellar promos? Not hours or days—it takes about a minute. (Oh, and it applies to other on-air copy too, including case messaging). Note: The information in this session was presented at the 2011 PMDMC. Register Here to Access Playback

DEI Webinar: WDET Branding Case Study - A One-Year Check-In

Presented by J. Mikel Ellcessor, General Manager, WDET / Detroit, MI; and Michelle Srbinovich, Digital Manager, WDET / Detroit, MI on September 15, 2011 Mikel and Michelle will present the full brand book, new website, and more. Hear how this seminal branding discussion has transformed how WDET does business. Note: The information in this session was presented at the 2011 PMDMC. Related Links: The Story Behind The New WDET Website WDET Thank You Video WDET Shop audio spot (mp3 download) WDET Partner Promo audio spot (mp3 download) Register Here to Access Playback

DEI Webinar: E-Newsletters: From Allright to Awesome

Presented by Michelle Jeffery, Coordinator of Marketing & Communications, Vermont Public Radio; and Melanie Coulson, On-Line Membership Coordinator, DEI on September 23, 2010 Does your e-newsletter need an overhaul? Or do you need to get an e-newsletter started? E-newsletters are a great, low-cost tool to keep your listeners engaged and up-to-date on what’s happening at the station and in the community. So how do you keep it fresh, engaging and worthy of a click open? Spend an hour with Michelle, the long-time editor and “voice” of Vermont Public Radio’s prE-view and get some ideas and tips on how to make your e-newsletter great, and keep donors and listeners engaged. We’ll cover the tools you need, defining your audience, content, timing, tracking your results, and much more. Register Here to Access Playback

DEI Webinar: Growing The Audience - Their Experience Matters

Presented by Israel Smith, DEI's Marketing Coordinator; and Deborah Blakeley, Blakeley & Company on March 29, 2009 Local stations must pay relentless attention to the quality of listeners' experience if they are serious about growing the audience. In this second part of a two-part series, programmers and marketers Deborah Blakeley and Israel Smith will tell you how. Following a 12-month timeline of manageable steps, they will illuminate a few basic actions that can help any station increase local listening, the bedrock of local financial support. The webinar will address on- and off-air promotion, critical listening to programming and pledge, and managing programming change. Stations are strongly encouraged to have their PD listen to this webinar. Before the presentation, please read Deb and Izzi's 'Thinking Audience' paper, part of the CPB "Grow the Audience" project, led by the Station Resource Group. Request the File

DEI Webinar: Station Contests & Promotions - How to Play Without Paying

Presented by John Crigler, Attorney, Garvey, Schubert, Barer on October 16, 2008 Every station gives things away on the air, offers special premiums during drive, and/or offers prize drawings at festivals or station events. This session examines the law governing contests, sweepstakes, premiums, and raffles. Can crummy rules be a crime? Can you change the rules after the contest has begun? Can a good raffle be a bad contest? How can a pie-eating competition go bad? Can a fishing contest become a form of gambling? How hard does the FCC laugh when the prize is a joke? Join us and find out the answers to these and other questions you may have about this important legal topic. Register Here to Access Playback

DEI Webinar: Splash Pages and Light Boxes during On-air Drives

Presented by Deb Ashmore, Director of Individual Giving, WXPN; Steve Mulder, Director of User Experience & Analytics for NPR Digital Services; and Leslie Shields, Membership Manager, MPR on May 2, 2012 Splash pages or light boxes on station homepages have become a part of stations’ on-air drive strategies to build engagement and generate more donations, but does it really make a difference? Join us for a look at three different tests conducted to examine the effectiveness of interstitials and learn about the results. Bring your questions and ideas about how to develop your own hypothesis and test. We’re hoping this will be an open forum, so please invite your web team as well to join the discussion. Also if you have any tests or ideas to share with us, please email mcoulson@deiworksite.org and we’ll look forward to including you in the discussion! Register Here to Access Playback

DEI Webinar: Public Radio Music Month 2013

Presented by Rishi Hingoraney, Director of Public Policy and Legislation, NPR and Jess Schreibstein, Legislative Assistant, NPR on February 6, 2013 This April marks the second annual Public Radio Music Month (PRMM), a national public awareness campaign that highlights the local impact of public radio music stations in our communities. Please join NPR's Policy & Representation team to learn how your station can become involved in the celebration. Access the toolkit here. Register Here to Access Playback

DEI Webinar: Making the Case for Support

Presented by Walt Gillette, ACFRE – Director of Development, WAMU, Washington, DC; and Gretchen Gordon, CFRE – Assistant General Manager & Director of Development and Outreach, KUAC FM/TV, Fairbanks, AK on June 4, 2013 When focusing on your biggest donors and gift conversations, donors and funders don’t appreciate boilerplate...and most membership materials do not a case statement make! You'll need to refocus and work collaboratively on a few core talking points that clearly describe the importance of your station's work. Learn how to tailor those talking points – with the right balance of persuasion and vision -- to develop unique new language to speak directly to the interests of the donor or prospect. And, learn exactly what a case for support is (and is not) and how to effectively deploy case points or a case prospectus in conversations with your donors. The process is extremely rewarding -- and perhaps a rite of passage -- for you as a development professional, and for your entire station staff. Register Here to Access Playback

DEI

Find Resources:

Marketing

You have selected:

Resource Types

Discipline

Keyword search

Refine your search by:

Media Type

Resource Types

Results

Note