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The Basics of Email Marketing for Nonprofits: Using Email Communications to Build and Strengthen Constituent Relationships Online
While email becomes increasingly important for constituent communications, new challenges make it harder than ever to get your message through. People face an increasing barrage of legitimate email communications as well as spam. Getting emails delivered, opened and read - key to any online strategy - is tougher than ever due to spam filtering technology, which often mistakenly blocks legitimate email. And even when emails do get through spam filters, constituents with overloaded "inboxes" do their own filtering and decide which messages to read or delete, unopened.
2009 Arbitron Research on Public Radio Today
At the Fall 2009 NAB Arbitron released its latest studies on radio and public radio. Information in both reports -  Public Radio Today and Radio Today - can be useful when describing radio to funders or other constituencies not familiar with the industry. Public Radio Today is available for download at the right.
Ten Editorial Questions to Ask When Planning Your E-Newsletter
Ten Editorial Questions to Ask When Planning Your E-Newsletter   
Marketing HD Radio: Issues & Opportunities
by Israel Smith, IS Marketing , and DEI Marketing Advisor In March, 2006, as DEI's Marketing Advisor, I organized a conference call among Chief Marketing Officers to discuss the marketing of emerging HD Radio services. Participants on the call included:
How Are Listeners Identifying Our Stations?
Call Letters, Frequency & more by Israel Smith, IS Marketing and DEI Marketing Advisor
Optimum Effective Scheduling (OES): A Primer
On-air promotion, like any kind of programming, has to be actively managed to be effective. Good promotion encourages people to keep listening, to tune in again later, while reinforcing their relationship with the station. The following, written by DEI's Marketing Advisor, Israel Smith, shares ideas, techniques, and insights on Optimum Effective Scheduling.   An OES Primer
Marketing Case Study: KWMU's Trivia Night Provides Entertaining Event
Most stations share a common checklist for a strong event. The idea has to be appealing to a broad audience spectrum, the potential for revenue has to be significant, staff effort moderate, and if fun is involved, that's never a bad thing. DEI heard about some work St. Louis Public Radio | 90.7 KWMU was doing hosting an annual Trivia Night. Phil Donato, the station's Marketing, Events, & Outreach Manager gave us the lowdown.
DEI Marketing Case Study: KPLU Jazz and Blues Cruises
Summary: KPLU has hosted cruises on the Royal Argosy in Seattle's Elliot Bay for 15 years, featuring Jazz and Blues Brunches, and distinct jazz and blues cruises, with live music. KPLU typically hosts three cruises per season (more in past years) and averages 425-450 people per cruise. Tickets are $55 each (no member discounts). Each cruise nets approximately $15,000-$18,000.
Marketing Case Study: WETA's Format Change
by Israel Smith, IS Consulting and DEI Marketing Advisor   SUMMARY
Positioning a Small Station in a Crowded Market: A Case Study
by Mary Motherwell, Marketing & Development Director, WEMU-FM / Ypsilanti, MI
2012 NPR Audience Profile
Use the most up-to-date data when you cite public radio audience figures, demographics and more.  Gain useful insights for your Membership appeals, Marketing strategy, Foundation proposals, and Underwriting sales prospecting! Find the 2012 NPR Profile on the NPR stations site.    
Managing Off-Air Promotion
By Sylvia Carson, Director of Development, KUT / Austin, TX   Before you set out to complete the "off-air" portion of your annual marketing plan, make sure you are using the same formula for success used for your "on-air" promotion. Work with your Program Director!
Experiential Marketing
by Cynthia Ferrence Kelley, Director of Marketing and Communications, WDUQ / Pittsburgh, PA   In attempting to define marketing we have the traditional and the experiential: Traditional
Low Cost / No Cost Marketing Ideas
All stations, regardless of size, need to be recognized as community partners.Larger stations are able to do this by putting on music festivals, bringing in big names, and having special events. Most smaller stations simply don't have the staff or financial resources to do these types of activities.
Maximizing Awards
Awards as "Proof of Performance" Now that you have that shiny plaque, cool statue, or framed certificate in your hot little hands, what's next? Plenty! Awards are your community's way of acknowledging your value. Don't let it just sit on the shelf... make it work for you! Awards can attest that you are:
ARA's Key Audience Service Definitions
Learn which of the many audience measures are relevant to giving amd what terms you should be paying attention to. The words and phrases outlined by Leslie Peters, former Vice President for Knowledge Management, Audience Research Analysis, are used daily by professionals in programming, management, marketing, and fundraising. Find out the origin and uses for terms like listener hour, loyalty, and affinity among others.
Marketing Case Study: MPR's Advertising Campaign
by Israel Smith, ISMarketing and DEI Marketing Advisor
Marketing Case Study: KCME's Extreme Newsletter Makeover
by Betsy Harman, Founder,  Harman Interactive LLC   Does your station's e-mail newsletter need an extreme makeover or maybe just a little touch up? If it is designed and written by someone whose background is in creating print publications, it just might be time to consider a fresh look.
Feet on the Street and More
Here's a great story about a station making the best of a tough spot by thinking way outside the lines. In the past year, KJZZ in Phoenix found ways to make up for missed pledge goal, expand their team of local investigative journalists, and dramatically increase the visibility of their two stations. Louis Stanley, Associate General Manager of KJZZ and KBAQ, shares how the "Feet on the Street" campaign came about and the impact it's had at the station.
Branding: Essential Concepts and True Tales
"Well-planned and executed brand strategy can have significant payoffs-including increased recognition, loyalty, revenue and endurance in the face of shifting marketplaces and competition... Brand management is not a moment in time, but a discipline that every department and staff person should be concerned about everyday," writes Sheila D.

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