Lorton Data

For more than fifteen years, Lorton Data has been providing data management and list acquisition services to hundreds of public radio stations.  We have been a partner in the DEI List Coop since 2001.  Whether you are working on a major acquisition champaign, monthly renewals, or an invitation to a special event, our experienced staff will provide consulting, database services, and targeted lists to increase the effectiveness of your marketing efforts.  Services include mail and email list acquisition, email deployment, change of address with NCOALINK, ZIP+4*, and delivery point validation, duplicate elimination, email and telephone append, and postal presort.

We're here to help you...
Target the right audience by:
 
   • Providing you access to thousands of direct marketing lists
   • Identifying key characteristics and creating profiles of your target audience
   • Analyzing campaign performance statistics
 
We're here to help you...
Execute a multi-channel communication strategy by:
 
   • Performing contact hygiene, segmentation and pre-mailing data aservices
   • Providng email addresses, email distribution and response management for your eMarketing programs
   • Appending phone numbers to your contacts
 
We're here to help you...
Increase mail deliverability and meet the USPS Move Update requirement by:
 
   • Providing current addresses through NCOALINK processing service
   • Identifying undeliverable addresses
 
We're here to help you...
Reduce mailing costs by:
 
   • Removing undeliverable addresses
   • Removing duplicate records
   • Providing suppression services
   • Presorting your mailing list

 

DEI Partner Discount

25% off Full Service NCOALINK processing
15% off all other services, excluding brokered list rental
 
 
For information regarding Lorton Data products and services, please visit us at www.lortondata.com or contact
 
Mary Calahan, Account Executive
651-203-8207

Client Testimonials

Leslie Hoggatt
Membership Manager
WBHM 90.3 FM
“Lorton Data was a lifesaver. I had so little time to get the whole thing completed and ready for DEI. Mary got it done in the time needed.”


Statistics of Interest

The Lorton PRPM List is proving to be a successful acquisition list for many stations:

From one station: “Your list did very well in our mailing this past February. It looks like we mailed to approx. 1973 names and received 24 responses. We raised $1225 from those 24, which was the largest dollar amount of any of the lists.”

From another station: “We’ve gotten the results back from our winter acquisition drop ....Lorton Data's list has done well…congratulations! The response rate is just over 2%...”

For your acquisition projects, Lorton Data provides a highly customized suppression service to reach only those listeners who are not yet members.