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Appendix: Sample Sustainer Program Materials
At the right, you will find a wealth of downloadable station samples.  Feel free to draw from these examples to create your own forms, letters, creative packages, and more.  You may also download a pdf version of the Toolkit tutorial at the right. Special thanks to Vermont Public Radio, WNMU / Marquette, MI, and WNYC / New York, NY for contributing materials to this Toolkit.  Back to:
Membership Income/Expense Projection Spreadsheet
Need a shortcut for planning and monitoring the upcoming year?  You'll find a customizeable, downloadable spreadsheet to the right. For the current year
New Member Kit Templates
Download these files in PDF format and customize for your station.
Customer Service - The Driving Force Behind Continued Growth in Membership
If newly acquired members are the only file and revenue growth you're seeing, these customer service enhancements outlined by Cathy Coccia, WUSF, Tampa, and Steven Watson, WWNO, New Orleans, could help you do a better job of renewing your membership base and maintaining a healthy growth curve.
Launching an Employer Matching Gifts Program
by June Fox, Director, DEI Station & Business Relations
The Progression of Giving
The Institute for Charitable Giving outlines the similarities and the differences between gift types and the methods appropriate for solicitation and recognition of the various gifts.
How to Fail at Major Gifts
In efforts to secure major gifts, a number of stations have unintentionally rendered their membership and mid-level gift efforts less effective. Jim Lewis, Lewis-Kennedy Associates, shares some insights and identifies the most common pitfalls.  By involving all the key constituents in the stratedgy everyone should come out on top.
The Basics of Email Marketing for Nonprofits: Using Email Communications to Build and Strengthen Constituent Relationships Online
While email becomes increasingly important for constituent communications, new challenges make it harder than ever to get your message through. People face an increasing barrage of legitimate email communications as well as spam. Getting emails delivered, opened and read - key to any online strategy - is tougher than ever due to spam filtering technology, which often mistakenly blocks legitimate email. And even when emails do get through spam filters, constituents with overloaded "inboxes" do their own filtering and decide which messages to read or delete, unopened.
Market Size and Format Effect 2009 Fundraising Efficiency: DEI Benchmarks Report
According to DEI’s Benchmarks for Public radio Fundraising, market size and overall format were among the factors that influenced public radio stations’ efficiency at generating net revenue in membership/mid-level giving and underwriting in 2009. Craig Oliver and Jay Clayton share insights based on the data submitted by over 100 public radio stations nationwide. Impact of Market Size on Fundraising Efficiency By  Craig Oliver & Jay Clayton, DEI Benchmarks Managers
2009 Arbitron Research on Public Radio Today
At the Fall 2009 NAB Arbitron released its latest studies on radio and public radio. Information in both reports -  Public Radio Today and Radio Today - can be useful when describing radio to funders or other constituencies not familiar with the industry. Public Radio Today is available for download at the right.
Acknowledgement Letters: Sample Paragraph Library
by Irene A. Lord There are many resources and guidelines available for writing effective fundraising letters and we have all agonized over word after word to ensure that our letters are compelling and the message strong. But, do we spend as much time when it comes to writing the thank you? Acknowledgment letters are equally important because they are the first step to the next contribution. A timely and well-worded acknowledgement letter will remind the donor how good they feel about supporting your organization and how their gift is making a difference. And, ultimately facilitate that next donation.
Introduction Sample Paragraphs
I just received word of your generous gift. From everyone associated with XYZ, thank you for your thoughtful support. Thank you for your additional gift to XYZ. As the President of XYZ, one of my biggest rewards is knowing how much members like you support and appreciate XYZ. Thank you for your recent gift. Thanks to your renewed support, we are able to bring you the programs you look forward to and depend on. Your continuing support of XYZ through our special program fund is very important to us. Thank you for your generous additional gift. Welcome to the XYZ family!
3MG Acquisition Direct Mail Test Report
3MG Acquisition Direct Mail Test Report     Supported by a generous grant from NPR, DEI has just issued the first report onPhase 1 testing of acquisition direct mail materials for the 3MG - 3 Million
Public File Contents for Public Radio (FCC)
The Federal Communications Commission requires every station to maintain a public file. The file must contain certain documents/documentation and be available for inspection by anyone requesting access during regular business hours.
Ten Editorial Questions to Ask When Planning Your E-Newsletter
Ten Editorial Questions to Ask When Planning Your E-Newsletter   
Things You Need to Know About Your Organization
Before you can write effective proposals to foundations, you need to gather information about your organization and its goals. This information will enable you to present your organization, its vision, and its work to potential donors -- and to help funders understand how public radio can help them achieve their own goals.
MPR Acquisition Mail: Community Involvement
Dear Friend,   If you were given the opportunity to do something special for a dear friend -- a constant companion whose presence has helped to enrich your life and cultivate your mind -- wouldn't you jump at such a chance without ever thinking twice? I know I would. And I'm hoping you would, too.
Things You Need to Know About Your Project
Step Four: Approaching a Foundation
There are four principal ways to begin a conversation with a foundation regarding the possibility of a grant. You can: 1) Call or e-mail the foundation; 2) Send a letter of inquiry (LOI); 3) Have a meeting; 4) Send a full proposal. There is no one right approach. The option you choose will vary depending on the foundation's guidelines and preferences, and on your personal style. 1. Phone calls and e-mail
Step Three: Identifying a Match with a Foundation

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