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Format-Specific Resources

: Classical Music
Results 21 - 39 of 39

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WOI Additional Gift - News & Classical Program Treasures
WOI Brings You These Treasures:   Morning Edition  
KUAR Renewal Series - Fourth Effort w/ Personalization
Sarah Cohen 1002 College Avenue Fayetteville, AR 72701 Dear Ms. Cohen: Imagine for a moment that you tuned to KUAF one day and found something missing. Imagine that your morning newscast wasn't there ... that your favorite classical music program had been replaced by rock ... or that you tuned to 91.3 and found nothing but static.
OPB Proposal for Organic Valley Farms
Sample Proposal from OPB presented to Organic Valley Farms.   Category: Food/Packaged Goods  
Colorado Public Radio Media Kit
Colorado Public Radio's signals reach a large portion of the state of Colorado. They have both a classical and news & information service. Their media kit provides prospects with an overview of the underwriting opportunity at the organization.
KJZZ/KBAQ Media Kit
KJZZ is a jazz/news station and KBAQ is a classical station. Both serve the Phoenix market. This media kit describes the underwriting opportunity at both stations.
Integrated Campaigns: Connecting Communities, Classical Materials
 
Integrated Campaigns: Trusted Source, Classical Materials
 
Integrated Campaigns: Where Else, Classical Music Materials
 
Integrated Campaigns: Big World, Classical Materials
 
Integrated Campaigns: Public Radio is Different- Election Year, Classical Music Materials
 
KUHF: Acquisition Email Appeal
Michael Heiplik presentd a session about acquiring new members off air during the 2006 PRDMC. The station shared what worked and didn't work with their April 2006 acquisition e-appeal.
Calendar Year-End Fundraising Toolkit for Individual Giving
Nearly half (46%) of non-profits receive 30 to 60% of their annual contributions between October and December. What can you do to get your station’s share? Year-end giving presents a significant fundraising opportunity for public radio. Most stations’ fundraising plans include year-end campaigns, but the vast majority of stations don’t receive as many contributions and as much revenue as they could during the biggest fundraising season of the year.
Classical Key Message Points
DEI has compiled the following key message points (mapped to corresponding research/proof) for classical-format station sales teams to build on when articulating the features and benefits of public radio sponsorship to potential and exsiting underwriters:
Listen for Clues: Converting a bequest intention into a gift NOW with Charitable Gift Annuities
By Deb Turner, DEI You never know what a day's email exchanges will bring... Recently, I was doing a quick e-mail exchange with Kathy Reed, Director of Major & Planned Giving at WXXI in Rochester, NY.  You know...just a few quick logistics regarding PMDMC.  Then she drops a bomb at the end of her e-mail  -  "Gotta go work on an $850,000 CGA!!! Yes, you read that correctly!" Hello…hold the phone...you said what?
Straight Talk on Board and Leadership Volunteer Involvement in Major Gift Fundraising
By Deb Turner, Exec. Dir., Leadership for Philanthropy In the course of running the Leadership for Philanthropy project, I’ve heard about frustration and success in engaging board members and leadership volunteers in the process of fundraising.  Some stations have found a way to effectively engage these volunteers in the process of major gifts while others still seem unable to find a way to make that happen to the degree they expect.
integrated Campaigns: Around the Clock, Classical Materials
Welcome to DEI's integrated Around the Clock Around the World fundraising campaign materials.  This gives you all the copy you’ll need with a focused theme to bring all the pieces together.
Soliciting your Annual Major Donors by Telephone
Overview It’s ideal to meet with your annual major donors face to face if possible, but for some programs, that is simply impossible.  Using the phone, however, is a good, second option for touching base with them and enlisting their support.
Guidelines for Making Stewardship/Thank you Calls to Major Donors
Overview We know from research conducted by Penelope Burk that thank you phone calls are an effective strategy for increasing donor satisfaction and loyalty to your organization.  The most effective people to make calls are members of your board.  However, GMs/CEOs, senior staff, on-air personalities and development directors can be equally effective in making the calls.
DEI 2013 Category Study
DEI has released the 2013 Category Study, a follow-up to a 2010 study of the same name. The goals of the study were to uncover insights that could help DEI member stations answer the following questions regarding underwriting categories: • Have there been any changes in public radio’s top underwriting category list? • What categories offer the most potential for stations? • Is there any difference among formats, tiers or regions? • Are online categories different? • Where should underwriting professionals be spending their time? The complete study is available here.

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