Benchmarks for Public Radio Fundraising

Evaluate Your Station's Fundraising Performance and Potential

Available only to DEI member stations, this powerful management tool helps stations evaluate their fundraising performance and potential, expressed in terms of net revenue relative to audience. In addition, stations have access to Peer Reports based on licensee type, format, and other criteria.  DEI's Benchmarks for Public Radio Fundraising is the only service that collects and analyzes Membership, Major Giving, Underwriting, Other Fundraising and Total Fundraising data. RRC/Radio Research Consortium generously supports DEI's  Benchmarks Project with annual Listener Hours data. 

Stations submit a limited set of financial data which DEI combines with audience and other data to generate Station Trend Reports for Membership/Mid-Level Giving, Major Giving, Underwriting, Other Fundraising, and Total Fundraising.
 
For the first time this year, DEI’s Benchmark will report sustained giving in its Trend and Peer Reports.  Sustainers are a significant game changer for membership and mid-level giving programs, with both short-and long-term impact. Beginning this year Benchmarks will include key metrics for sustainers, so you can track how these donors are affecting your and your peers' fundraising performance and potential.
 
Data submission for 2011 Benchmarks is now open

2011 Benchmarks for Public Radio Fundraising

Review LogIn instructions or go directly to the online form to Submit Data

Registration, Data Definitions & Worksheet
Registration for participation in 2011 is handled as a part of data submission. No separate registration required. 

Link to 2011 Data Definitions & Worksheet

  • Read data definitions.
  • Assign individuals to compile data.
  • Data may be entered by more than one person at the station.
  • Incomplete data will be "saved" online so that it need not be completed in a single data entry frenzy.
  • One person should should be designated to review entered data to make sure it is complete prior to submission.

Deadline for DATA SUBMISSION is NOVEMBER 23, 2011.  Only DEI member stations are eligible to participate.

For More Information
If you have questions or would like to discuss any aspect of Benchmarks for Public Radio Fundraising, contact Craig Oliver at 301-593-9880 or email coliverATdeiworksite.org, or Jay Clayton at 781-598-8822 or email jclaytonATdeiworksite.org.