Evaluate Your Station's Fundraising Performance and Potential
FY 2011 was a good year for fund raising. Membership, major giving and underwriting revenue increased compared to FY 10 based on an analysis of more than 100 DEI members participating in Benchmarks for Public Radio Fundraising. Stations increased their fundraising efficiency when revenue is compared with audience, an exclusive analysis provided by Benchmarks.
Available only to DEI member stations, this powerful management tool helps stations evaluate their fundraising performance and potential, expressed in terms of net revenue relative to audience. In addition, stations have access to Peer Reports based on licensee type, format, and other criteria. DEI's Benchmarks for Public Radio Fundraising is the only service that collects and analyzes Membership, Major Giving, Underwriting, Other Fundraising and Total Fundraising data. RRC/Radio Research Consortium generously supports DEI's Benchmarks Project with annual Listener Hours data.
2012 Benchmarks for Public Radio Fundraising
Registration, Data Definitions & Worksheet
Registration for participation in 2012 is handled as a part of data submission. No separate registration required.
- Read data definitions.
- Assign individuals to compile data.
- Data may be entered by more than one person at the station.
- Incomplete data will be "saved" online so that it need not be completed in a single data entry frenzy.
- One person should should be designated to review entered data to make sure it is complete prior to submission.
Deadline for DATA SUBMISSION is NOVEMBER 21, 2012. Only DEI member stations are eligible to participate.
For More Information
If you have questions or would like to discuss any aspect of Benchmarks for Public Radio Fundraising, contact Craig Oliver at 301-593-9880 or email coliverATdeiworksite.org, or Jay Clayton at 781-598-8822 or email jclaytonATdeiworksite.org.